China's bubble tea market has witnessed a consistent growth, this growth has attracted many opportunists to invest in franchising milk tea shops.
Having the frame of the business model guided by chain stores, opportunists take fewer risks while they invest in this market. Let's see how to win and get a fortune from China's bubble tea market!
Pearl milk tea or bubble tea, also known as ‘boba’ (bōbà nǎichá 波霸奶茶/ zhēnzhū nǎichá 珍珠奶茶), was first invented in Taiwan in 1988 – and has since become an important part of Taiwanese food culture.
Over the past decade, the bubble tea craze has also blown over to mainland China, and in recent years bubble tea becomes more popular as its plurality of ingredients has been upgraded. Customers are able to choose fruits, beans, cheese, cream, chewy tapioca pearls, chocolate and other snack mixed with the tea. China has a great advantage for tea business as it has to do with China’s ancient tea culture!
Western countries are immersed in the coffee lifestyle, China is more invested in milk tea. Although coffee has gradually become more popular in mainland China since the arrival of large chains such as Starbucks, it is not about the coffee itself, but about new realities of modern life, where people want to pick up a quick drink or sit down somewhere with a friend in between meetings.
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The popularity of Starbucks doesn’t have anything to do with changing tastes for coffee instead of tea, or more love of Western culture. I think we love the lifestyle it stands for. If we can offer a similar lifestyle and experience over tea, this would work.
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So, running a bubble tea shop in China, you can make it as successful as Starbucks by providing customers a comfortable place of relaxation, a place of belonging!
Opening bubble tea shops in China is easy in terms of the skill for operation and the low cost in franchising. You can find tea chains like Yi Dian Dian, HEYTEA, Coco, Gong Cha, Happy lemon, Dakasi, in any street corners. The reputation of Yi Dian Dian is considered the best among of all, why & how?
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1. Attach importance to the brand protection
Brank protection is very serious in bubble tea market, as the threshold to open a tea shop is low, spending less than 100 thousand, one can own a counterfeit tea shop in China, by copying the existed popular brand.
Gong Cha, royaltea have ever been copied. In most situations, consumers are not always aware well of the copied shops, they eventually blame on the original brand owner once they get cheated or have any bad experience while dealing with the copied shop.
The management team of Yi Dian Dian is the Taiwan retail giant "Taipei 51 Lan", before entering China, they have ranked to the top in Taiwan's bubble tea market. As the original brand has been taken in China, so they have to register "Yi Dian Dian" as the trademark to start its business. You'll find their shop are marked under the management of "Taipei 51 Lan"(the right on the above picture).
Previously, an investor spent 70 thousand in franchising a copy Yi Dian Dian(the left on the above picture), it should be a great business for just the low cost if he was not being cheated to invest in a copied shop, as the daily revenue of a shop is around 3 thousand yuan, depending on the location.
2. Intentionally make it more slowly
If you notice well, you'll find the table for milk tea production in Yi Dian Dian are shaped in "L", unlike most of tea shops, which the table is shaped in a line.